A spoonful of Yellow: the magic potions by Rocket Puch to conquer the K-pop industry

A spoonful of Yellow: the magic potions by Rocket Puch to conquer the K-pop industry

Rocket Punch's latest comeback with CHIQUITA was a real hit for these girls that came back with their fourth EP, «Yellow Punch». Composed of members Yeonhee, Juri, Suyun, Yunkyeong, Sohee, and Dahyun, the group born under Woollim Entertainment and globally managed by MJ Tonz showed with CHIQUITA a bright and zestful side. «Yellow Punch» is the fourth series of Rocket Punch’s Color Collection that started with their first mini-album «Pink Punch». As Rocket Punch has shown multiple colors before, such as the energy-filled «Pink Punch», hip and kitsch teen crush «Red Punch», and the refreshing «BluePunch», many were questioning what they will show through «Yellow Punch». As this is Rocket Punch’s first return in 9 months following their 1st single, “Ring Ring”, released last May, many people are giving keen attention to this album. Their last single, "Ring Ring", gave them the nickname ‘Newtro Fairy’, and they are expected to show their growth and the unique charm they’ve never shown before through this release.

Panorama.it had the chance to speak with them.

The last time we talked was when you released the acoustic version of “Ring Ring”. You are now coming back with a new album and a different vibe song. Can you please tell us more about «Yellow Punch»?

Hello, Panorama. Hello, Ketchy! Nice to meet you all! Finally, Rocket Punch is back with «Yellow Punch». With the runway as the motif, we captured Rocket Punch's growth here and there. (they laugh)

I heard that in Korean culture, yellow means to develop consciousness as a starting point and to broaden your mind. Is there anything you want to achieve as Rocket Punch?

Juri: I want to win first place on music shows that we haven't done yet.
SUYUN: Starting with Yellow Punch, we hope it'll be a starting point for us to meet more people. We hope it'll be an album where we can settle in the hearts of more people

I think yellow is a color that will have a big impact on Rocket Punch's life in the future. If you had to choose, which shade of yellow best represents you?

YUNKYOUNG: I think the yellow color that expresses me the best is the yellow crayon! Many people use crayons when they draw! I want to express myself freely and diversely, regardless of the concept and appearance.
Sohui: Mango... My favorite yellow fruit.

Let's talk about the concept of this album. Rocket Punch is like fashion businesswomen who will change the industry. What kind of influence do you think are you having on K-Pop right now?

Yeonhee: I think Rocket Punch still has things to learn from. Now I feel like I'm a runner ready to run on my feet, waiting to hear the start!
SUYUN: We throw a punch in our boring daily lives. As it says, we're working really hard to leave a fresh shot in K-pop, and I think we'll be able to do that in the future! But what's clear is that Rocket Punch has a lot of things to lead by performing in K-pop, and they will continue to work hard and grow!

This comeback is about fashion. As an Italian journalist at the heart of the fashion industry, I have a question: what fashion items are a must-have for you?

Juri: I'm so interested in fashion, but I think the color is the point rather than the item!
Dahyun: I often wear beanies and necklaces. I like the hip and comfortable feeling of beanies, and I always wear the necklace that my mom gave me as a present.

CHIQUITA is a song that combines the retro feel of disco and Eurodance in the 80s. What did you think when you first heard this song?

Yeonhee: Chiquita chiquita. The chirping was so catchy that I kept humming around. (they laugh)
YUNKYOUNG: At first, it was so impressive that it was getting higher and higher from the start to the end, and then I found myself humming "CHIQUITA CHIQUITA WHAT" while walking down the street without realizing it. Wow, I keep thinking of this song! That's what I thought!

Since your debut, you have released four mini album. Pink, red, blue, and yellow are all unique colors. Can you please tell us the difference between your debut album, Pink Punch and Yellow Punch?

SUYUN: Pink Punch is like our beginning. Hello, we're Rocket Punch! If it was an album that made a start, there's a saying that there's no color under the sky with ROCKET PUNCH's music that's grown up a lot. Like this, it's an album that contains our various colors with the feeling that there's no same yellow in this album
Sohui: I think there's a big difference in being confident.

If you were to describe this album in 3 words, what word would you use?

YUNKYOUNG Confident! Me! Runway!
Dahyun: I want to express "Yellow Punch" in three words: unexpected beauty, effort, and growth.

Besides yellow and its shades, which color do you think describes yourself the most and why?

Juri: Red! When I have dark colors, I think red is the color that expresses my personality that I like to enjoy and work hard.
Group: White! I think white is the most diverse color that people express and feel. And whatever color you draw, the color will be engraved as it is! I'll show you our various charms. Haha

Lastly, please say something to your fans.

SUYUN: Ketchy, who waited for Rocket Punch's comeback! We're finally back with Yellow Punch! As much as we missed you, we worked hard on this album, so let's all be happy! I hope you can dye the world with yellow with us! I missed you a lot! Please look forward to it!
YUNKYOUNG: Ketchy, thank you for waiting for us for a long time! Let's make a lot of happy and fun memories together Thank you always and I love you!

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Marianna Baroli

Giornalista, autore

(Milano, 1986) La prima volta che ha detto «farò la giornalista» aveva solo 7 anni. Cresciuta tra i libri di Giurisprudenza, ha collaborato con il quotidiano Libero. Iperconnessa e ipersocial, è estremamente appassionata delle sfaccettature della cultura asiatica, di Giappone, dell'universo K-pop e di Hallyu wave. Dal 2020 è Honorary Reporter per il Ministero della Cultura Coreana. Si rilassa programmando viaggi, scoprendo hotel e ristoranti in giro per il mondo. Appena può salta da un parco Disney all'altro. Ha scritto un libro «La Corea dalla A alla Z», edito da Edizioni Nuova Cultura, e in collaborazione con il KOCIS (Ministero della Cultura Coreana) e l'Istituto Culturale Coreano in Italia.

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