Italians Festival 2017

The Art Directors Club Italiano and ASSOCOM are about to launch the 4^th edition of the Italians Festival (IF). IF is the first and most important event devoted to creativity in the field of advertisement and communication in Italy.

This year, the manifesto of the festival is centred on the need to subvert, to turn upside-down traditional paradigms and to introduce a new look to apply to cinema, fashion, literature, music and much more. The aim is to inspire and connect, providing the products with a new power to impact the public.

With these goals in mind, IF - also organized in partnership with Google and the Council of Milan - will take place from September 28^th until 30^th at Franco Parenti Theatre in Milan. The schedule is very rich including over 100 events - speeches, round tables, workshops, lectures, master classes and live music performances - with the participation of more than 80 Italian and international guests. Among the most relevant guests, Google Global Creative Director Ben

Jones, the Spanish designer Patricia Urquiola, the film director Virgilio Villoresi, and the director of Barcelona Festival Sonar+D José Luis De Vicente. Whoever might be interested in knowing more details on the participants can have a look at the programme online.

The Festival will be preceded by two pre-opening days, September 26^th and 27^th. They will be both entirely devoted to training in the field of "Digital & Tech" and "Arts & Crafts", where participants will have the chance to be trained by excellent teachers. Among them, the musician and writer Rocco Tanica and prestigious foreign schools, such as Berlin School of Creative Leadership, Mindscapes (Isreal), Pi School - School of Creative Entrepreneurship and The One Club for Creativity.

Last night of IF will also host the new edition of ADCI Awards, iconic prize for creativity and ads quality in Italy since 1985. Tickets for the festival can be purchased online using the following link.

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