DaWanda, e-commerce and Made in Italy, another year of success

DaWanda, e-commerce and Made in Italy, another year of success

The Italian branch of the German company is happy about the significant results achieved

DaWanda Italia - the European marketplace with its headquarters in the Bel Paese - has recently celebrated its 2nd birthday, taking stock of what happened during this time. Last year, in particular, was a remarkable turning point in terms of goals achieved and new challenges to address.

Ilaria Contrastini - the Italian Country Manager - has proudly declared that DaWanda now hosts more than 340.000 designers, artisans and creative minds. Furthermore, the platform counts more than 100.000 handmade lovers, having a turnover increased over 100%.

The sell concerns exclusively handmade products and their terrific success proves that there is still hope for artisans. In fact, their creations can be a source of revenue if well managed and sponsored. This is the story of Mila, 27 years old, making covers and woollen accessorizes and also Pablo Baldini, whose small company produces leather bags.

Last September, DaWanda launched a new platform, DIY with love, which broadened the offer even more. In fact, we can find more than 5,7 million articles, purchasable with any device, such as computer, tablet or smartphone. For the latter, a new app was recently set up to access the products both through IOS and Android.

DaWanda is also very popular on social networks. In particular, on Facebook it has more than 1 million fans. As a result, overall this second year in the Italian market has been quite successful. The 2nd birthday was also a chance to think about future improvements in three particular fields, i.e. the relationship with the clients, Do-It-Yourself and targeted talent scouting.

Italian artisans - as stressed by Mrs Contrastini - are the heart of DaWanda and their stories work as business card for the platform, on which 15.000 products are added everyday. Several sections are available to visit on the website, such as jewellery, home, clothing but also a specific area where tutorials on the creation of objects are provided. This is another way to encourage new artisans to come out and try it.

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Claudia Astarita

Amo l'Asia in (quasi) tutte le sue sfaccettature, ecco perché cerco di trascorrerci più tempo possibile. Dopo aver lavorato per anni come ricercatrice a New Delhi e Hong Kong, per qualche anno osserverò l'Oriente dalla quella che è considerata essere la città più vivibile del mondo: Melbourne. Insegno Culture and Business Practice in Asia ad RMIT University,  Asia and the World a The University of Melbourne e mi occupo di India per il Centro Militare di Studi Strategici di Roma. Su Twitter mi trovate a @castaritaHK, via email a astarita@graduate.hku.hk

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