Chianti Consortium launches the first wine App
An innovative tool to discover a symbol of Made in Italy and foster enotourism in the region
The Big Now agency and the new startup Makeitapp developed an interactive App for enotourism in partnership with Expo 2015. The App is called Chianti Classico is totally free and works well with Windows Phone, iOS and Android systems. Moreover, it is provided with proximity marketing functions and it is devoted to the Chianti wineries lovers, who want to know more about the prestigious and worldwide famous products.
Undoubtedly, Consortium Chianti represents one of the excellences of Made in Italy. In fact, it has more than 350 bottlers, 600 members and has a global sales volume of 600 million Euros.
Active since 1924, Consortium Chianti has significantly re-structured its concept of "paper guide" by means of this App, which gives the users all the relevant details on the different wineries present on the territory of interest. At the same time, the wineries were given a form to fill with all the important information, contacts, gelocalization, services and products offered.
As a result, it seems fair to say that Chianti Classico stands as a sort of expert personal assistant, able to lead the user to what he is interested in. Moreover, the App provides updates on the main events taking place during the year.
In addition, the App is structured on Beacon technology. It is an Apple's creation, which allows Mobile Apps to listen for signals from beacons in the physical world and react accordingly. Thanks to this tool, Mobile Apps are able to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location. In this scenario, users are rewarded with specials and they have the chance to receive additional information on that specific product they are tasting at the moment. It can be easily downloaded through the Apple Store or Google Play.
Last but not least, it is worth mentioning that Chianti Classico development was also backed by institutional partners, such as the Italian Ministry of Agricultural, Food and Forestry Policies.