Italy invests on plant-based products

Italy invests on plant-based products

Pesto with tofu, soya ragù and vegetable juice among the most successful creations

With a turnover of ?80 million coming from 1,600 commercialised products, around 500 recipes and 200 million units produced, the Italian company Formec Biffi confirms that revenues from food market remain significant for firms interested in innovating.

Confirming its loyalty to Formec Biffi owner and Ceo Pietro Casella's motto, "A company has no future without knowledge, but cannot live in the present time without ethics", the group has chosen to invest on plant-based products. In 2014, Formec Biffi launched three new products, pesto with tofu, soya ragù and vegetable sauce, and those were the ones that recorded the best performance throughout the year.

The success of these products confirms the success of a new eco-friendly lifestyle that is spreading all over the world. Accordingly, Formec Biffi is keen to ride the wave of the moment as this health entusiast approach is something the company embraced since it was founded. This is the reason why more OGM-free plant-based products are expected to enter the market very soon.

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Claudia Astarita

Amo l'Asia in (quasi) tutte le sue sfaccettature, ecco perché cerco di trascorrerci più tempo possibile. Dopo aver lavorato per anni come ricercatrice a New Delhi e Hong Kong, per qualche anno osserverò l'Oriente dalla quella che è considerata essere la città più vivibile del mondo: Melbourne. Insegno Culture and Business Practice in Asia ad RMIT University,  Asia and the World a The University of Melbourne e mi occupo di India per il Centro Militare di Studi Strategici di Roma. Su Twitter mi trovate a @castaritaHK, via email a

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