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Milan hosts the 33rd edition of the international fair Salone Franchising Milano

The Italian most prestigious platform for people working in the franchising world

Milan is getting ready to host the 33rd edition of the well-known international fair Salone Franchising Milano.

The event will take place from October 25th until the 27th in Fieramilanocity. Organized by Rds Expo and Campus Fandango Club, Salone Franchising Milano is growing in importance and in number of exhibitors, who will be 6% more compared to last year: 200 in total.

The fair is devoted to all those who want to enter the franchising world, the relevant associations of the sector (Assofranchising, Confimprese, Federfranchising) and all the young people who are willing to become affiliates as retailers.

The fair is expected to host about 15.000 visitors. Scalo Milano, city outlet offering top fashion brands only 15 minutes far from the city centre, will also be present at the fair as a sponsor. With this new position, Scalo Milan will enrich the event not only with a proper stall but with all its key managerial professionals. They will give relevant talks in seminars and they will also be members of the jury for the talent show Re-Start.

Scalo Milano hosts 130 shops, representing the greatest European Design District with 22 single branding shops including Cassina, Poltrona Frau, Kartell, Calligaris, Alessi and Scavolini. Also the food area is outstanding and includes both gourmet fine restaurants and fast foods, embracing all preferences.

The franchising sector has a total turnover of more than 23 billion Euros per year, counting more than 51 thousand affiliated shops throughout the country, either in urban centres or in the outskirts of cites where shopping areas are located. Undoubtedly, the relevance of this sector is evident and Salone Franchising Milano represents the best place where franchisors, franchisees and potential franchisees can meet and develop supply chain innovation in several ways: from e-commerce to franchising, from retail to consumer buying behaviours from networks, to services, to technologies, to marketing.

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