With wearable technology spreading all over the body, from bra to socks, from wrist to chest, without forgetting ankles and ears, the industry of embedded wearable devices connected to a smartphone is also growing quite rapidly.

It is quite interesting to notice that wearable technology contemporary development are not related to fitness only, rather they cover several health-related needs, especially for new-borns and elderly.

Italy is contributing to this new trend, too, with the help of Heapsylon, the company that developed "Sensoria, a family of body-sensing devices for health and fitness". They use wearable textile sensors to capture, monitor and communicate data such as heart rate, force and pressure, activity type, level pressure to the user, after having analysed and summarized them on an easy-to-use dashboard.

Heapsylon products are said to "make it more fun and safer to exercise", as they indirectly contribute to prevent certain kind of injuries. The chief executive Davide Vigano' believes that "the garment is the next computer", and this is the reason why his company is so interested in developing Sensoria Fitness bra, T-shirt and socks to help anybody interested in either monitoring health or improve workouts.

To do that, the company has created "100 percent textile sensor woven into fabric to be more comfortable", and it also successfully combined the use of a transmitter on the socks with the chest to monitor more accurately track activity, as "we get a more accurate picture when the socks and bra work together," Mr. Vigano' explained to The Hindustan Times.

The new Sensoria products also include what Heapsylon calls a "virtual coach to help boost motivation and improve technique".

With the wearable technology market estimated to become a 19 billion dollars market by 2018, its attractiveness has been raising quite fast. Just to give you an idea of that, please be aware that until the end of 2013 it was "just" a $1.4 billion market.

Follow @castaritaHK