John Ternus, senior vice president of hardware engineering at Apple Inc., during an Apple event in New York, US, on Wednesday, March 4, 2026. Apple Inc. this week unveiled a slate of new products, including the $599 MacBook Neo – its first true low-end laptop – and the iPhone 17e. The company also announced updated versions of the MacBook Pro, MacBook Air, Studio Display and iPad Air. Photographer: Adam Gray/Bloomberg via Getty Images