Some of the most prestigious wineries of Italy created in 1993 the Movimento Turismo del Vino (Wine Tourism Movement) , a non-profit association which aims to increase the national wine tourism industry, as a fundamental economic resource for the territories' development and an effective tool for environmental protection.

Today, MTV has about 1,000 members and organizes several promotional activities: participation in trade fairs - including Vinitaly - and international conferences in collaboration with universities and research centers to carry out research, partnership with the major players in the wine sector (Enoteca Italiana, Città del Vino), communication (brochures, leaflets, posters and guides) and the press offices to promote MTV events in the national media.

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