October 27 2015

Microsoft: un negozio nel centro di New York per sfidare Apple

Roberto Catania

NEW YORK, NY - OCTOBER 26: A store employee holds several lanyards celebrating Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: A store employee holds several lanyards celebrating Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers wait for the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers wait for the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Employees celebrate the grand opening of Microsoft's first flagship store as customers are let into the store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Employees celebrate the grand opening of Microsoft's first flagship store as customers are let into the store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers look at merchandise at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers look at merchandise at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Employees celebrate the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Employees celebrate the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers look at merchandise at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers look at merchandise at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers look at merchandise at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers look at merchandise at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers examine the Microsoft Surface at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers examine the Microsoft Surface at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers talk with one another at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers talk with one another at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Employees celebrate the grand opening of Microsoft's first flagship store as customers are let into the store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Employees celebrate the grand opening of Microsoft's first flagship store as customers are let into the store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: A woman takes a "selfie" while waiting in line for the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: A woman takes a "selfie" while waiting in line for the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers wait for the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers wait for the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: A store employee helps a customer try on a Microsoft Band at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: A store employee helps a customer try on a Microsoft Band at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers search the Xbox floor of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers search the Xbox floor of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Corporate Vice President for Surface Computing at Microsoft Panos Panay, left, and Microsoft's Chief Operating Officer Kevin Nelson, right, cut a ribbon before the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Corporate Vice President for Surface Computing at Microsoft Panos Panay, left, and Microsoft's Chief Operating Officer Kevin Nelson, right, cut a ribbon before the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers look at the Microsoft Surface at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers look at the Microsoft Surface at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers wait for the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers wait for the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers wait for the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers wait for the grand opening of Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers look at merchandise at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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NEW YORK, NY - OCTOBER 26: Customers look at merchandise at Microsoft's first flagship store on Fifth Avenue on October 26, 2015 in New York City. Hundreds of eager customers waited outside to celebrate the opening of the three-story store that sells everything from laptops to tablets to Xboxes and video games. (Photo by Bryan Thomas/Getty Images)
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Microsoft contro Apple, la sfida continua ed è ormai a tutto campo: sistemi operativi, smartphone, tablet, assistenti vocali e ora anche negozi fisici. A guardare l’ultimo mega store inaugurato da Microsoft nel cuore di New York vien proprio da pensare che dalle parti di Redmond qualcuno stia studiando a fondo il modello olistico di Apple per creare un'alternativa quasi speculare.

Ecco allora che il negozio diventa qualcosa di più di un semplice punto vendita, un vero e proprio centro esperienziale grazie al quale i clienti - o i semplici curiosi - possano entrare in contatto con tutto il mondo Microsoft, dal nuovo Surface ai dispositivi Lumia, dalla Xbox One agli accessori. Singolare, ma probabilmente non casuale, il fatto che la nuova struttura sia stata collocata proprio sulla Fifth Avenue, a pochi passi da quello che è forse il più famoso degli attuali 456 Apple Store sparsi per il mondo.

Segui @TritaTech

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