An alternative way to promote Italian food in Asia
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An alternative way to promote Italian food in Asia

Store meetings organized to help Japanese retailers to better advertise Italian products

With the idea of facilitating the flow of informations regarding characteristics and quality of Italian food abroad, the initiative "Cibus Market Check" just approached Tokyo in order to help Japanese retailers to get familiar with Italian specialties.

A group of distinguished Italian producers such as Inalca, Parmareggio, Coppini Arte olearia, Sterilgarda Alimenti, Vicenzi Biscotti, Saviola, Unica, Veneto in un bicchiere, Go&Fun, Azienda agricola Virgona and Viva Food, met a selected group of buyers including Aeon, Isetan - Mitsukoshi, Family Mart, and Kinokuniya. Meetings between potential partners have been exceptionally organised in retailers' shops, in order to help understanding the characteristics of the Japanese food market and the way in which Italian products can be promoted there.

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Claudia Astarita

Amo l'Asia in (quasi) tutte le sue sfaccettature, ecco perché cerco di trascorrerci più tempo possibile. Dopo aver lavorato per anni come ricercatrice a New Delhi e Hong Kong, per qualche anno osserverò l'Oriente dalla quella che è considerata essere la città più vivibile del mondo: Melbourne. Insegno Culture and Business Practice in Asia ad RMIT University,  Asia and the World a The University of Melbourne e mi occupo di India per il Centro Militare di Studi Strategici di Roma. Su Twitter mi trovate a @castaritaHK, via email a astarita@graduate.hku.hk

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