Montichiari is a small city near Milan which is famous for very high drug consumption, and that's where the Italian entrepreneur Mino Dal Dosso just opened his provocative "I Love Cocaine"pub.

The new club will remain open at night as a normal pub, offering good food and drinks, from pasta to hamburgers, club sandwiches and bruschetta, not to mention famous beers and cocktails. In the morning, instead, a series of conferences, debates and other initiatives will be organized to alert the local community, and in particular school-aged children, to the problems drug abuse and addiction can create.

Follow @castaritaHK