Aiming to combine tradition and innovation, Comieco, the Italian Consortium for the Recovery and Recycling of Cellulose-based Packaging, asked Iginio Massari, a master chef in Italy who is famous for his delicious sweets more than for any other thing, to create something unique to welcome the forthcoming Expo.

It is almost Christmas time now, so Mr. Massari decided to celebrate both Italy and Milan creating a special "Panettone", the typical cake Italians eat to welcome Christmas and New Year. Panettone is type of sweet bread loaf with a cupola shape on a cylindrical base. The "Expo 2015 Panettone" in actually a "made in Milan" sweet, with flour, butter, sugar, eggs, honey, sultans and candied fruits all coming from Lombardia, the region of Milan.

To make it even more special, Mr. Massari's panettone has been stored in special hat boxes decorated by local artist Guido Scarabottolo.

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