Styloose: the Italian new e-boutique of contemporary fashion brands
A new platform to expand Made in Italy outreach abroad
Styloose is the first e-boutique founded in 2017 in Milan and devoted to Italian companies working with Italian contemporary fashion brands. Styloose is an innovative startup established with the goal of exporting Italian brands abroad. In fact, contemporary fashion brands are a new dynamic reality, with a retail price ranging from 250 Euros and 800 Euros they represent a great alternative to the high costs of luxury brands.
Styloose aims to fulfil the desires of the most demanding female consumers, offering non-conventional high quality clothing and accessories 100% Made in Italy. The six brands Styloose was opened with are Momonì, Tela, Alessia Xoccato, True Tradition, Richiami, and Juno.
As stressed by Brunella Caccaviello, Styloose founder and Ceo, "contemporary brands have a strong identity and they offer brilliant alternatives not only to luxuty brands but also to mass market homologation". Even if they are not widely known yet, Mrs Caccaviello continued "our collections are stylish and very exclusive".
Brunella Caccaviello has an outstanding carrier in the fashion sector, being employed as fashion designer for luxury brands like Emilio Pucci, Alberta Ferretti e Mario Valentino. She is the one who selects the brands to include in Styloose and she is also supported by a team of experts to offer tailored services to partner companies. In details, Styloose offers its partner companies specific interventions of web marketing, the management of the whole process of online sales, logistics management and post-sale assistance.
Styloose offers contemporary fashion startups the chance to enter new markets, including foreign ones like the US, the UK and Canada. The company offers free shipping both in Italy and abroad to incentivise purchases, which are expected to increase in next seasons when a new wave of brands will be introduced.