Welcome new generations! The vast Armani group has decided to push on young clients aged 0-16.
After inaugurating the first Armani Junior store in Rome, the fashion house has just announced the opening of 30 new Armani Junior boutiques worldwide.
Armani Junior stores will soon become 121 of which 32 mono-brand boutiques and 89 corner shops in department stores.
Armani Junior collections, which "king Giorgio" started designing in 1982, include elegant jackets, dresses and skirts as well as the sportier jeans, shirts and sweatshirts in natural fibers and colors.
All the Junior stores are decorated to appeal to Armani's youngest clients.
From New York to New Delhi, baby, junior and teen collections will be on sale in 13 boutiques all designed in perfect Armani style.
17 stores will be opened in department stores from Australia to France, where the Armani Group already has five stores as well as the Paris boutique.