Menarini, a tonic for Europe
From a drugstore in Naples to a multinational pharmaceutical industry whose products have treated over a billion people all over the world. In 125 years, Menarini has become one of the largest businesses in the sector in Europe.
He left Naples and chose Florence because there were many companies in Tuscany producing glass for the vials and bottles he needed for the mass production of his pharmaceuticals. He built his factory in the Campo di Marte section of the city, then open countryside, where circuses regularly set up their tents and among his neighbors were the likes of William Frederick Cody, a.k.a. Buffalo Bill, whose famous Wild West show, featuring Indians, horse-drawn stagecoaches and the beasts of the western American prairies was often at home on those vast Florentine meadows.
There he produced 10,000 bottles a day of Metarsile and 50,000 of Euzymina, and all the work was done by hand. «No such thing as research and development back then, and even until 1978 there were only 11 people in that department» explains Antonello Biscini, business development manager of the diagnostics and history division of the company «because drugs could not be patented in Italy until that year, so it was pointless to try and develop new ones». After this prohibition was removed, the company began to enjoy a period of enormous expansion in Italy and abroad. Now the group operates in 100 countries, with 12 production plants, 6 research centers and almost 13,000 employees.
Franco Oppedisano