Italian Benelli uses motorcycles to conquer Brazil
Economia

Italian Benelli uses motorcycles to conquer Brazil

The first one to be released will be the ERT 1130K, whose launch is scheduled for the coming October

Benelli's history begins in 1911, and since then its deep passion for motorcycle led this Italian company to conquer the global market with its stunning bikes. Today, to grow in the Brazilian one, the group decided to start assembling a few models in Latin America.

The first one will be the ERT 1130K, whose launch is scheduled for the coming October. Thanks to its Brembo brakes and Marzocchi front suspension, this model has already gained a lot of attention in Brazil, where the only rival Benelli has is Honda.

Although Benelli will cost 16,000 Euro, on average 5,000 more than Honda, its seems that both style and outstanding performances associated to the Italian motorcycle will help Benelli's model to seduce local bikers.

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Claudia Astarita

Amo l'Asia in (quasi) tutte le sue sfaccettature, ecco perché cerco di trascorrerci più tempo possibile. Dopo aver lavorato per anni come ricercatrice a New Delhi e Hong Kong, per qualche anno osserverò l'Oriente dalla quella che è considerata essere la città più vivibile del mondo: Melbourne. Insegno Culture and Business Practice in Asia ad RMIT University,  Asia and the World a The University of Melbourne e mi occupo di India per il Centro Militare di Studi Strategici di Roma. Su Twitter mi trovate a @castaritaHK, via email a astarita@graduate.hku.hk

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