A few reasons why Salvatore Ferragamo needs to raise prices in Europe
Economia

A few reasons why Salvatore Ferragamo needs to raise prices in Europe

The current price gap is apparently discouraging consumptions in several markets

The Salvatore Ferragamo Ceo Michele Norsa recently announced that the Italian fashion company will soon raise prices in Europe. He added that this change is needed to "level out the price differences of products between Europe and Asia, as well as for places like Dubai and in India where imports are heavily taxed".

According to Mr. Norsa, the current price gap is actually discouraging consumptions in several markets, while a more stable price should push shoppers to buy whatever they like wherever they want. It is difficult to forecast how much buying Ferragamo will cost in Europe after this move, as the only thing that Mr. Norsa has said so far is that the new mark-up won't exceed 15/20 per cent, which is already a lot.

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Claudia Astarita

Amo l'Asia in (quasi) tutte le sue sfaccettature, ecco perché cerco di trascorrerci più tempo possibile. Dopo aver lavorato per anni come ricercatrice a New Delhi e Hong Kong, per qualche anno osserverò l'Oriente dalla quella che è considerata essere la città più vivibile del mondo: Melbourne. Insegno Culture and Business Practice in Asia ad RMIT University,  Asia and the World a The University of Melbourne e mi occupo di India per il Centro Militare di Studi Strategici di Roma. Su Twitter mi trovate a @castaritaHK, via email a astarita@graduate.hku.hk

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